
the cable network Nickelodeon in order to rethink the relationship between children, media, and citizenship...Banet-Weiser argues that a key to its success is its construction of children as citizens within a commerical context. The network's self-conscious engagement with kids-its creation of a "Nickelodeon Nation" offering choices and empowerment within a world structured by rigid adult rules-combines an appeal to kids' formidable purchasing power with assertions of their political and cultural power."
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