l innovations -blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites-and their positive and negative implications. Pavlik also 'peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active, audience, intense media competition; and scarce advertising dollars.' Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.Read more about the book
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